Thrifting is a growing trend
An interview in Retailing Africa on 21 May 2021 Chic Mamas Do Care is a South African volunteer-based, purpose-led brand founded on sustainable fashion, intent on supporting educational development projects to help break the cycle of poverty in SA. It was founded in 2010 by Abigél Sheridan in her living room in Cape Town by facilitating the sale, trade and swapping of good quality preloved clothing, all proceeds going towards selected project beneficiaries. Chic Mamas Do Care has established boutique stores…
