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Half Way Through The Year… 2021

Welcome to our ‘Half Year Blog Report’ We've reached our financial mid-year and the past six months have been a whirlwind of change and memorable milestones. 2021 will be remembered for so many reasons, many of which aren't necessarily positive as people navigated the second and third wave of Covid, the national looting crisis, and taxi strikes in Cape Town, etc. Fortunately, the year has brought Chic Mamas many blessings that we've been able to pass onto our beneficiaries, and…

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Thrifting is a growing trend

An interview in Retailing Africa on 21 May 2021 Chic Mamas Do Care is a South African volunteer-based, purpose-led brand founded on sustainable fashion, intent on supporting educational development projects to help break the cycle of poverty in SA. It was founded in 2010 by Abigél Sheridan in her living room in Cape Town by facilitating the sale, trade and swapping of good quality preloved clothing, all proceeds going towards selected project beneficiaries. Chic Mamas Do Care has established boutique stores…

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Volunteering full-heartedly

Volunteering – to give or to receive?  By Kathy Cassells volunteer /ˌvɒlənˈtɪə/ work for an organization without being paid. "volunteering is an easy way to get involved in practical conservation" Looking at the definition of what a volunteer is or volunteering to do something it is quite clear that to volunteer is to give. That may be so but when looking into the nitty gritty and true life experiences of volunteering the definition might present as something else. I speak…

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